ENCRAFT is a product brand of ENCRAFT India Pvt. Ltd., the flagship company of the DCJ Group. In 1961, Late Chairman Mr. D.C. Jain started extruding HDPE strips for cane furniture and then ventured into PVC pipes. He played a key role in developing drip irrigation systems and developed a technology for water hand pumps to ensure water is accessible to everyone. The company carried on to expand into flexible PVC extrusion and developed patented magnetic sealing systems used by the refrigeration industry.
Encraft is a market leader in manufacturing uPVC profiles in India. With a countrywide presence, the company provides customized solutions in windows and doors to suit the harsh climatic and environmental conditions anywhere in India. Encraft has the largest network of dedicated fabricators who were well trained and well equipped with all the knowledge to help consumers get the best doors and windows solutions.
The company's supply chain and manufacturing facility are well equipped to meet the growing business needs of its consumers globally. Their client-centric approach has helped them in building a reliable customer base. With a vision to create desire by exploring the boundaries of fenestration solutions, they have combined 40 years of know-how in the window industry with advanced technology, high-tech machinery, and a strong local presence to ensure maximum satisfaction to their customers.
They have an impressive list of clients spread across residential sectors and commercial sectors like hotels, hospitals, institutes, offices, etc. They believe in establishing heart-to-heart relationships with their consumers. The company’s expert understands the customer’s needs and caters to their requirements- adding timeless elegance and beauty to their space. Currently, they are serving clients in India, Nepal, Bhutan, Sri Lanka, Dubai, Australia, etc.
About the CEO
Avanish Singh Visen is the CEO of Encraft. He has over 18 years of experience in industrial sectors like automotive, IT, home appliances, fenestration, supply chain operations, and more. In his professional career, he has learned many things and has solved various problems and challenges. He is known for his solution-oriented attitude. At Encraft, he is responsible for delivering best-in-class products, keeping pace with the market trends, driving new opportunities, and providing the best customer service.
Leading by Domain Knowledge
Encraft offers an extensive range of sliding windows, low threshold, casement windows, vertical slider windows, twin sash window with safety grill provision, CFGI (Chemical Free Glass Insulation) a patented design, French Doors, Lift n Slide Doors, Tilt & Slide Doors, lift & Fold Doors, Tilt & Turn Windows, etc. The company uses cutting-edge technology to provide high-quality bespoke doors and windows solutions with excellent aesthetic sense.
“We take special emphasis in selecting our raw material. The way we integrate people, processes, and technology helps us maintain European standards. Our products suit any harsh climatic and environmental conditions anywhere in India. And also, our doors and windows color and styling palette is very wide and comprehensive. We take care of all the phases of our product life cycle in-house in our state-of-the-art manufacturing facilities,” says Avanish.
Encraft has the largest network of dedicated fabricators who are trained and well-equipped with all the knowledge to help consumers across India and beyond. “We deeply collaborate with our customers and partners that allow us to innovate in a way that others cannot. And, we don't settle for anything less than excellence,” he adds.
The company’s goal is to create desire by exploring the boundaries of fenestration solutions. They believe in implementing new technologies, learning, re-learning based on market trends, and consumer needs which help them achieve their goals.
Building New Strategies
Amidst the pandemic, virtual meetings have become the new normal as the employees have started working from home. “At Encraft, we have also built many virtual mechanisms to carry things forward from the comfort of homes. We have revamped all our processes to deliver more with less. We are always in pursuit of excellence and in exploring fenestration boundaries to deliver unique and best products,” he says.
COVID-19 has made the company strong and united than ever before. They have built a better understanding with employees and customers. They encourage employees to come up with new ideas and strategies that help the organization to improve its products and services. The company creates an environment for employees to upgrade their skills. “Our people are the driving force of the company. We map their career paths, provide fair compensation with measurable benefits. We also mentor our employees and recognize their talent and reward them,” he asserts.
Avanish Singh Visen concludes by saying, “Dream big and never get afraid of challenges. In the face of adversity, show full courage and bravery as this will help you close towards success. And, build a smart team that has the same vision as the company.”